DIGITALLY ANALYTICAL

AWARENESS Knowledge that something exists, or understanding of a situation or subject at the present time based on information or experience. BRAND AWARENESS : Brand awareness is used by advertisers which help them to show ad to people who can recall it when necessary. (For branding of the business so it get recognized to larger group of people or audience) REACH :  Facebook reach  is the number of unique people who saw your content. It affects every other metric you can track: engagement, likes, comments, clicks and negative feedback. And that's not all. There are different kinds of  reach : post, page, organic, viral and paid. Everything on  Facebook  boils down to  reach. CONSIDERATION Objectives that get people to think about your business and seek more information. For example, Jasper's Market has a website that tells their story and lists some of their shop's unique offerings. Using the  Traffic   objective, they can ...

Social media marketing is the marketing of product or services on social media platforms like Facebook, Instagram, Youtube, Linkedin , etc. It comprises of brand marketing, post engagement, lead generation, conversation , link clicks, trafic and many more events required for the growth of business. STARTING WITH FACEBOOK MARKETING: In today's world when most of the people are using social media in day to day life for being connected with others, sharing their views and taking recommendations. Facebook emerged to be one of the best social media platform with more than 2.4 billion active users. Facebook allows its users to target potential audience for the better reach of ad and get more customers for your business. FACEBOOK MARKETING EVENTS:                                              AWARENESS:                ...

Digital marketing falls under the classification of marketing which utilizes internet or online based technologies such as computers, smartphones, and other digital and social media platforms like google adwords, Facebook , etc for the marketing of certain product. Because of rapid growth of internet users, online marketing has became a necessity for better reach to more relevant audience. Since 1990's businesses are using digital marketing as reliable and efficient method for marketing of their brands and products. As digital platforms become increasingly incorporated into marketing plans and everyday life, people gradually started preferring online methods rather than visiting stores. Digital marketing can further be categorized into: Search Engine Optimization (SEO) Search Engine Marketing (SEM) Content Marketing Influencer Marketing Content Automation Campaign Marketing Social Media Marketing Social Media Optimization Email Marketing, etc ...