AWARENESS
Knowledge that something exists, or understanding of a situation or subject at the present time based on information or experience.
- BRAND AWARENESS : Brand awareness is used by advertisers which help them to show ad to people who can recall it when necessary. (For branding of the business so it get recognized to larger group of people or audience)
- REACH : Facebook reach is the number of unique people who saw your content. It affects every other metric you can track: engagement, likes, comments, clicks and negative feedback. And that's not all. There are different kinds of reach: post, page, organic, viral and paid. Everything on Facebook boils down to reach.
CONSIDERATION
Objectives that get people to think about your business and seek more information. For example, Jasper's Market has a website that tells their story and lists some of their shop's unique offerings. Using the Traffic objective, they can create a campaign that encourages people to visit their site to learn more.
It includes:
- TRAFFIC
- ENGAGEMENT
- APP INSTALLS
- VIDEO VIEWS
- LEAD GENERATION
- MESSAGES
Advertiser is able to generate traffic on a certain website by providing the website link, it helps to reach more targeted audience for app installations, video views, lead generation, and messages.
Lead generation helps the advertiser to reach potential customers who would be interested in their product. With this advertiser can redirect its leads to a landing page of website or can use Facebook Lead form to capture its leads. One can download the CSV file from the form page list in publishing tool section.
CONVERSATION
Objectives that encourage people interested in your business to buy or use your product or service. For example, Jasper's Market has opened a few new locations. Using the Store Visits objective, they can create a campaign to encourage potential customers to stop by their nearest shop.
- CONVERSATIONS
- CATALOG SALES
- STORE TRAFFIC
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