Digital marketing falls under the classification of marketing which utilizes internet or online based technologies such as computers, smartphones, and other digital and social media platforms like google adwords, Facebook , etc for the marketing of certain product. Because of rapid growth of internet users, online marketing has became a necessity for better reach to more relevant audience. Since 1990's businesses are using digital marketing as reliable and efficient method for marketing of their brands and products. As digital platforms become increasingly incorporated into marketing plans and everyday life, people gradually started preferring online methods rather than visiting stores. Digital marketing can further be categorized into: Search Engine Optimization (SEO) Search Engine Marketing (SEM) Content Marketing Influencer Marketing Content Automation Campaign Marketing Social Media Marketing Social Media Optimization Email Marketing, etc ...
AWARENESS Knowledge that something exists, or understanding of a situation or subject at the present time based on information or experience. BRAND AWARENESS : Brand awareness is used by advertisers which help them to show ad to people who can recall it when necessary. (For branding of the business so it get recognized to larger group of people or audience) REACH : Facebook reach is the number of unique people who saw your content. It affects every other metric you can track: engagement, likes, comments, clicks and negative feedback. And that's not all. There are different kinds of reach : post, page, organic, viral and paid. Everything on Facebook boils down to reach. CONSIDERATION Objectives that get people to think about your business and seek more information. For example, Jasper's Market has a website that tells their story and lists some of their shop's unique offerings. Using the Traffic objective, they can ...