INTRODUCTION TO DIGITAL MARKETING

Digital marketing falls under the classification of marketing which utilizes internet or online based technologies such as computers, smartphones, and other digital and social media platforms like google adwords, Facebook, etc for the marketing of certain product.

Because of rapid growth of internet users, online marketing has became a necessity for better reach to more relevant audience. Since 1990's businesses are using digital marketing as reliable and efficient method for marketing of their brands and products.

As digital platforms become increasingly incorporated into marketing plans and everyday life, people gradually started preferring online methods rather than visiting stores.

Digital marketing can further be categorized into:

1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Content Marketing
4. Influencer Marketing
5. Content Automation
6. Campaign Marketing
7. Social Media Marketing
8. Social Media Optimization
9. Email Marketing, etc